You are here: Home » Current Affairs » News » National
Business Standard

ITC launches world's most expensive chocolate priced at Rs 4,30,000 per kg

The product will be available on a made-to-order basis starting tomorrow

Press Trust of India 

France’s Michelin Star Chef Philippe Conticini
France’s Michelin Star Chef Philippe Conticini

Diversified group ITC on Tuesday launched the world's most expensive priced at Rs 4,30,000 per kilogram under its Fabelle brand. ITC's luxury brand Fabelle Exquisite has introduced its limited edition range ‘Trinity - Truffles Extraordinaire’ — which entered into Guinness World Records to become the world’s most expensive chocolate.

Co-curated by France's Michelin Star Chef Philippe Conticini and Fabelle's Master Chocolatier, Fabelle's 'Trinity — Truffles Extraordinaire' box is priced at approximately Rs 4,30,000 per kg, ITC said in a statement. “We at Fabelle are extremely happy for setting new benchmarks not just in the Indian luxury chocolate market but also now in the world with achieving the Guinness World Records feat,” ITC Chief Operating Officer — Chocolates, Confectionary, Coffee and New Categories — Food Division Anuj Rustagi said.

The limited edition offering will be encased in a hand-made wooden box, containing 15 truffles, each weighing approximately 15 grams. The made-to-order box will be available at an indulgent price of Rs 1,00,000 inclusive of taxes.

First Published: Tue, October 22 2019. 21:15 IST