Reliance through its FMCG arm Reliance Consumer Products Ltd (RCPL) has entered into the sports hydration drink segment with the brand Spinner', co-created with Sri Lankan cricket icon Muttiah Muralitharan. Reliance, which has disrupted the Indian beverages market with aggressive pricing of its Campa Cola, is offering Spinner at a price of Rs 10 for a 150 ml single-serve bottle. This is relatively lower than other rival sports drinks available in the market such as Pepsico's Gatorade and Coca-Cola's Powerade which are available at Rs 50 for 500 ml. Decathlon's sports drink Aptonia costs Rs 99 for a 400 ml bottle, though it is available at Rs 69 on the portal. Last month, RCPL launched RasKik Gluco Energy, entering into the energy drink segment. Reliance, which entered the beverages market with the acquisition of Campa in 2023, has now over 10 per cent market share in the sparkling beverage category in select states, the company stated in its latest quarterly report. These launche
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