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Nhc Foods

FSSAI bans use of '100%' on food labels, says term misleads consumers

The Food Safety and Standards Authority of India (FSSAI) has issued a strong advisory against the use of the term "100%" in food labelling, citing concerns over its potential to mislead consumers. The apex food regulator, in a statement, said it has asked all Food Business Operators (FBOs) to refrain from using the term on food labels, packaging, and promotional content, owing to its ambiguity and potential for misinterpretation within the existing regulatory provisions. In the advisory issued on Thursday, FSSAI highlighted a noticeable surge in the use of the term "100%" across food product labels and promotional platforms. The Authority emphasised that such terminology is not only undefined under current regulations but also misleading and likely to create a false impression among consumers. As per the Food Safety and Standards (Advertising and Claims) Regulations, 2018, the term "100%" is not defined or referenced in any manner under the FSS Act, 2006, or the Rules and Regulatio

FSSAI bans use of '100%' on food labels, says term misleads consumers
Updated On : 31 May 2025 | 12:38 AM IST

Malaysian partner to pick up stake in NHC Foods

Malaysia's MAP Enterprises seeks to backward integrate to boost import business and enter Indian spice industry through NHC's brand Saaz

Malaysian partner to pick up stake in NHC Foods
Updated On : 21 Sep 2016 | 3:27 PM IST