Online Streaming

Disney+ adds Instagram-like vertical video feed 'Verts' to its mobile app

Disney+ has launched the Verts feature in the US, a vertical video feed that lets users swipe through scenes from movies and shows to discover content and add titles to their watchlist

YouTube rolls out 30-second non-skippable ads for TV viewers: What's new

YouTube is introducing AI-optimised ads for TV viewers that adjust between six-second, 15-second and a new 30-second format depending on how and where users watch videos

Paramount-Warner deal promises to shake up the streaming landscape

Netflix and YouTube have sat comfortably in the lead, competing head to head for the biggest share of viewing time in living rooms around the world

Netflix's India decade: From 'HBO moment' to a hunt for mass reach

A decade after launch, Netflix has won India's premium viewers - and now eyes mass scale with sports, ads and connected TVs

The Netflix effect: Ten years of streaming spotlight India's storytelling

From House of Cards to Indian stories going global, Netflix's decade in India marks how streaming reshaped entertainment, redrew media power, and changed what the world watches

The 'legacyfication' of new media and other stories as tech cuts both ways

The new is beginning to resemble the old, tech is playing both hero and villain, and cinemas are starting to get their sheen back

Americans watch fewer new TV shows, turn more to free streaming platforms

As streaming penetrated almost every corner of US society, it attracted many more price-sensitive viewers - people who are dropping cable or trading broadcast TV for other free options

IT Rules likely to be amended to curb fake news and defamation

The government is considering major amendments to the IT Rules 2021 to restrict obscene, defamatory or misleading digital content and introduce stricter content ratings and penalties for violations

From streaming to theatres: How platforms are reaching Indian moviegoers

Amazon MGM Studios' 'Nishaanchi' marks its second theatrical release in India, showing how streaming platforms are now also releasing films in cinemas, not just online

India has now 600 million OTT users, CTV penetration sees 87% jump

Sharp rise in the CTV audience base is striking for a market long regarded as mobile-first

JioHotstar clocks record 1,370 million viewers in IPL opening weekend

The digital viewership of the first three matches was 40 per cent higher than last season

JioHotstar crosses 100 million subscribers, says accessibility key

The OTT platform has a wide range of content libraries - from Hollywood entertainment, original and reality shows, to content across various Indian languages

The 'linearisation' of streaming: How OTTs are becoming more like TV

Its series, Panchayat, is one of India's most popular OTT shows. Panchayat's Tamil remake, Thalaivettiyaan Paalayam, released last year, and the Telugu one, Sivarapalli, came last month

Pocket FM lays off 75 employees in cost-cutting move, numbers may rise

A Pocket FM spokesperson confirmed the layoffs, stating that the move is part of efforts to secure long-term sustainability and success. The company reported a loss of Rs 165 crore in FY24

Streaming likely to overtake pay TV globally in 2025, says report

Streaming is beginning to look like pay TV 2.0

Hays Code for OTT? Govt to come up with guidelines for 'obscene' content

The proposed OTT regulations are also expected to seek a reduction in the use of profanity, even when it is considered vital to the script

Direct subscribers likely to dominate streaming market: UK-based Omdia

UK-based Omdia expects bundling of streaming video with telcos to plateau by 2029

Delhi HC shuts down 45 rogue streaming sites backing Warner Bros, Netflix

The Court granted a dynamic+ injunction, allowing for not just the blocking of current infringing websites, but also any future mirror or alphanumeric variations of 45 rogue streaming sites

Streaming video biz in India generated 174K direct, indirect jobs in 2023

More jobs, revenue and stories: MPA measures the impact of streaming on India's creative economy

Video mkt's revenue to hit $13 bn by 2028 with streaming industry's support

The video entertainment economy is expected to post 8 per cent annual growth through 2028, fueled by premium on-demand streaming, it said