Paytm Ecommerce Pvt Ltd. owned Paytm Mall is establishing its dominance in the Fast-moving consumer goods (FMCG) sector by emerging as the most popular destination to shop for products of daily need. Having witnessed a strong surge in the ongoing Diwali sale, the company is targeting six times growth in FMCG sales by the end of the financial year.Paytm Mall is working directly with all the leaders in FMCG space including Hindustan Unilever, Nestle, P&G, Reckitt Benckiser, ITC, and Mondelez. It also holds joint promotions with these brand partners and has collaborated with them for exclusive product launches like the Maggi Masalas of India Box, Nestle Milkmaid, Nescafe Festive pack among others.Over 60 percent of all Paytm Mall customers have shopped FMCG products on the platform, and the category has registered a repeat rate of over 70 percent."Our country's FMCG market is the third largest globally and offers a unique opportunity with less than 1 percent of all sales happening ...
Paytm Mall, which was spun off as a separate app earlier this year, logged a total income of Rs 7.34 crore during the same period
The company is ramping up logistics and also bringing in global sellers
Sinha says the company is ramping up logistics and also bringing in global sellers
Customers at Paytm Mall's sale will get Rs 501 crore in assured cashback
The Paytm Mall app will also feature a new home screen
Paytm Mall also plans to continue equipping these shopkeepers with technology
Paytm Mall is giving the same discounts and deals to its customers in partner stores
The company is all set to hire around 2,000 people across various verticals
Paytm Mall recently raised $200 million from SAIF Partners, Alibaba Group Holdings to grow business
Will leverage mobile technology to make this wide retail inventory available to millions of Indians
Paytm Mall is also working with local shopkeepers to bring their catalog online
This would help local shops sell products without having to manage inventory, payments and logistics