A senior industry insider explained the whole sponsorship issue in these turbulent economic times
We don't want one to grow at the cost of the other, PUMA India MD tells Shubhomoy Sikdar
Opens its biggest India store in Bengaluru to give an experiential taste to buyers
The firm said it was helping Chand with her training needs to qualify for next year's Tokyo Olympics
The 'Puma Suede Gully' is neither an extension nor a departure from any earlier campaigns. It is Puma's first culture play
The sports brand takes on rivals Adidas, Nike and Reebok in the country, follows a smart expansion strategy and banks on targeted digital and event-led branding