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Page 5 - Ranbir Kapoor
Just 'don't' do it: Brands advertising the art of doing nothing
As the global becomes local under the wide spread of Covid-19, brands across the world beat their drum to a single note: stay in, stay safe
 "Just 'don't' do it: Brands advertising the art of doing nothing")
Updated On : 07 Apr 2020 | 11:04 PM IST
It is the script not the star, stupid!
Before brands invest more and more in star-power, they need to learn the basics of story-telling
 "It is the script not the star, stupid!")
Updated On : 02 Nov 2019 | 12:54 AM IST