Retail Technology
Retail technology works best when it supports, not replaces staff: Study
Human resource technology in retail works best not when solely relying on advanced systems, but when it helps frontline employees in turning store space into a better customer experience, according to recent research. The findings of the study conducted by researchers from the Goa Institute of Management (GIM), Indian Institute of Management (IIM), Ranchi and the University of Missouri, Kansas City, USA, have been published in the International Journal of Sociology and Social Policy. The study found that, considering the social and technological context in which firms operate, their strategic choices shape their HR strategy, which in turn guides technology choices. The research, which comes at a time when Indian retail leaders face pressure from competitors and consultants to digitise human resources and workforce management, shows that simply adopting technologies used by large global retailers often does not work effectively in many retail contexts. "In retail, technology does no
 "Retail technology works best when it supports, not replaces staff: Study")
91% consumers expect brands to offer immersive, virtual experiences: Report
A study conducted by Adobe finds that marketers in India and APAC are most prepared to embrace new technologies to enhance user experience to meet their growing customer expectations
 "91% consumers expect brands to offer immersive, virtual experiences: Report")
Retail tech firm Ace Turtle raises Rs 293 cr from Vertex, others
Start-up will use the funds to recruit talent and for business growth
 "Retail tech firm Ace Turtle raises Rs 293 cr from Vertex, others")
How will metaverse change the shopping experience?
Mark Zuckerberg is doubling down on his efforts to take metaverse to the next level, despite investors' pessimism. So where does metaverse stand now? And how it may change your shopping experience?
 "How will metaverse change the shopping experience?")
Retail tech firm Arzooo raises $70 mn in Series B led by Japan's SBI group
Existing investors Celesta Capital and 3 Lines VC also participated in this round, along with Trifecta Leaders Fund and Tony Xu, the Founder of Doordash
 "Retail tech firm Arzooo raises $70 mn in Series B led by Japan's SBI group")
No easy answers
Hacking of tech hardware, allegedly by China, raises questions
 "No easy answers")
Future of retail industry may be driven by location and voice technology
The growth of smart digital home assistants will also influence the way many of us shop in the future.
 "Future of retail industry may be driven by location and voice technology")