Average consumption was the highest in Gujarat at 1,385 gram (g) a year per person
The move follows the recommendations of IIM Bangalore (IIMB), which was appointed by the Tea Board to come up with suggestions to improve the tea pricing scenario in the country
North Indian price still being arrived at; Board is also working on e-auction reforms based on IIM Bangalore recommendations
Industry says will create a new brand identity for this tea and may help push exports, and will also help protect the Darjeeling brand