Page 3 - Tv Viewership

Sun TV sees ad revenue picking up in Q2 of FY21 on improved viewership

The Sun TV channel has seen its gross rating points (GRPs) rise to 1,600 in the Pongal festival in January, from less than 1,000 in June 2019

Viewers lap up sports and news TV channels despite new tariff order

Key news events in 2019 saw huge viewership - 4.9 billion impressions during the Pulwama and Balakot attacks - surpassed the 4.8 billion impressions during the general elections

Television viewing survives the onslaught of OTT, digital content services

Broadcasters estimate that, from 950 billion minutes of viewership on TV per week, the number will go up by over 47% in five years to hit 1,400 billion minutes a

50 shades of TV viewing: How Trai's new tariff order made it complicated

Trai's new tariff order has ushered in transparency and plugged leakages, bringing in better revenues for the industry. But it has made it more expensive to watch TV

South India witnesses growth in average time spent watching TV: Survey

South India generates a viewership of around 12 billion impressions every week

31% of TV owners in India are in the 5 southern states: BARC India survey

Broadcast India 2018 survey conducted by joint industry body BARC India reveals that the five southern states - Andhra Pradesh, Karnataka, Kerala, Tamil Nadu and Telangana have 259 million TV owners

Three seasons on, 'Naagin' continues to rule the viewership charts

The show's popularity among the urban audiences, and more specifically, in the affluent audience segments, makes it a lucrative option for advertisers looking to advertise on GEC's during the weekends

Small screen viewing goes beyond TV

TV viewing more than halves as viewers switch to smaller screens to watch favourite sitcoms, sports