Sun TV sees ad revenue picking up in Q2 of FY21 on improved viewership

The Sun TV channel has seen its gross rating points (GRPs) rise to 1,600 in the Pongal festival in January, from less than 1,000 in June 2019

Kalanithi Maran-promoted Sun TV Network is expecting its advertisement revenue to pick up in the second or third quarter of the next financial year. Advertisement revenue was impacted due to the economic slowdown, among others factors.

Analysts say the viewership share recovery as well as monetisation of the OTT platform, Sun NXT, would be the silver lining amid weak economic growth and uncertainty on subscription numbers.

The advertisement revenue for the company stood at around Rs 341 crore during the quarter ended December 31, 2019. It was around Rs 337 crore during the quarter ended