Experts say WhatsApp ads will boost access to Tier II & III audiences, with cautious optimism on ROI and privacy concerns; D2C, BFSI and EdTech brands to benefit early
The free image generation tool from ChatGPT is now available on WhatsApp in all regions where ChatGPT is supported, building on previous AI and memory features
WhatsApp said Monday that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that use the messaging service. Advertisements will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day. However, they won't appear where personal chats are located, developers said. The personal messaging experience on WhatsApp isn't changing, and personal messages, calls and statuses are end-to-end encrypted and cannot be used to show ads, WhatsApp said in a blog post. It's a big change for the company, whose founders Jan Koum and Brian Acton vowed to keep the platform free of ads when they created it in 2009. Facebook purchased WhatsApp in 2014 and the pair left a few years later. Parent company Meta Platforms Inc. has long been trying to generate revenue from WhatsApp. WhatsApp said ads will be targeted to users based on information like their age, the country or
Meta introduces ads and paid subscriptions in WhatsApp's Status and Channels, expanding monetisation while promising limited data sharing and strong privacy controls
Father's Day is observed every year on June 15. Make this day special for your father by sending heartfelt messages, stickers and GIFs through WhatsApp
Influencers, Reels and messaging offers are increasingly shaping buying decisions, with Meta-owned platforms playing a key role in both online and offline retail purchases
WhatsApp adds animated emojis, sticker tools, photo polls, group mentions, and more to enhance overall experience across the app
WhatsApp is testing an AI-powered message summaries feature through Meta's Private Processing, offering summaries of unread group and personal messages
WhatsApp is testing an in-app tool to let users create AI chatbots with custom roles, traits, and avatars-no coding needed. The feature includes sharing options and is rolling out to beta users
Every year, World Environment Day 2025 is celebrated on June 5. Here are images to share on WhatsApp, Facebook and more
The government permitted disciplinary notices to be sent via email and WhatsApp, alongside the existing registered post method
Samsung Perplexity deal. WhatsApp ends support for older generation iPhone. Gemini with Veo 3 availability. Meta may launch Instagram for Apple iPad. Valorant game update. WWDC 2025
WhatsApp ends support for older iPhones from June 1, 2025. Models like iPhone 5s, 6, and 6 Plus can no longer run the app due to updated system requirements
WhatsApp to get new Status features. Instagram's new aspect ratio. Nothing to drop glyph lighting. YouTube brings Lens to Shorts. Gemini's Google drive integration. AirPods Pro 3
WhatsApp Status to get collage layout, new music and interactive stickers-giving users a more creative way to connect and express themselves
WhatsApp for iPad does not function as a standalone app-instead, it works as a companion to the smartphone version, syncing chats and features
WhatsApp for iPad offers better optimisation for large displays, and supports Apple multitasking features such as Split View and Stage Manager
Previously limited to large groups, WhatsApp's Voice Chat feature is now available for all group sizes, offering a low-disruption alternative to group calls
A LocalCircles survey reveals 42% of WhatsApp users in India received fake job offers demanding payment. The report highlights rising impersonation and fraud cases across the messaging platform
Meta's acquisition of WhatsApp is a key part of the case, with FTC lawyers arguing that Meta viewed the messaging app as a legitimate social networking competitor