Urban demand drives FMCG Q1 gains: Is it sustainable? | FMCG sector | HUL, Dabur, ITC | Stock market
Urban demand drives FMCG Q1 gains: Is it sustainable? | FMCG sector | HUL, Dabur, ITC | Stock market
Last Updated : Aug 11 2025 | 10:13 AM IST
India’s FMCG market is witnessing a subtle but significant shift. For months, companies like HUL, Dabur, and ITC leaned heavily on rural demand. But now, Q1 FY26 earnings are revealing something new — an urban comeback.
In this episode of Markets This Week, we decode what’s really driving the FMCG revival in metro and Tier 1 cities, why digital-first brands are eating into legacy players’ turf, and what this urban-rural divergence means for investors.
Is this a festive blip or the start of a new demand cycle? Are FMCG stocks worth a relook now? Watch to find out.
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