BS Marketing Initiative

Kiro Spotlights Its Stackable and Multi-Tasking Range This Earth Day, Championing a Shift to 'Slow Beauty'

Mumbai (Maharashtra) [India], April 20: This Earth Day, Kiro is placing its stackable and multi-tasking product range at the centre of a broader sustainability narrative one that moves beyond symbolic, one-off actions and instead focuses on everyday consumption habits.

SynSmart and Amporin Announce Collaboration to Develop Breakthrough Small Molecule Therapeutics for Degenerative Diseases

Basel [Switzerland]/ Mumbai (Maharashtra) [India], April 20: SynSmart Rasayan Research Private Limited and Amporin Pharmaceuticals AG today announced a collaboration to develop breakthrough small molecule therapeutics for the treatment of deadly degenerative diseases.

LYKSTAGE Launches Patented Video Platform That Pays Creators and Viewers -- Now Live Across Five Countries

Mumbai (Maharashtra) [India], April 20: LYKSTAGE, a video-sharing platform owned by LYK Inc., a Delaware-based entity, and founded by New York-based entrepreneur Adris Chakraborty, is redefining how the creator economy works -- with a patented monetization model no other platform can legally replicate.

Amid Growing Demand for High-Performance Electric Cooking, Reurja Launches 1300°C Plasma Technology in India

Mumbai (Maharashtra) [India], April 20: The rapid proliferation of short-form video content promoting ultra-low-cost electric stoves has triggered growing concern among consumers and industry observers in India. Several recent media reports have highlighted how such demonstrations, often priced at ₹1,000-₹2,000, may not reflect real-world performance or safety standards, particularly for commercial or sustained usage.

DLF Malls Brings Summer Style to Life with 100 Curated Looks and a Phygital Fashion Experience

New Delhi [India], April 20: DLF Malls has launched its vibrant "Summer Up" campaign across its premier shopping destinations-DLF Mall of India, DLF Promenade and DLF Avenue, running from April 15 to May 20, 2026. The campaign reimagines summer shopping by seamlessly integrating curated fashion with cutting-edge digital experiences.

Elan Group Hosts 'World Earth Day Run 2026', Bringing Gurugram Together for a Greener Tomorrow

Gurugram (Haryana) [India], April 20: Reaffirming its commitment to sustainability, wellness and community engagement, Elan Group successfully organised the 'World Earth Day Run 2026' at Elan Mercado, Sector 80, Gurugram. The early morning run witnessed enthusiastic participation across diverse age groups and fitness levels, all coming together to celebrate World Earth Day.

Water Management takes Centre Stage at PlumbexIndia 2026 in Bengaluru

Bengaluru (Karnataka) [India], April 20: PlumbexIndia 2026, India's leading platform for water, sanitation and plumbing, concluded with strong industry and government participation, reinforcing its role in advancing the country's water security and sustainable infrastructure agenda.

Rusan Pharma Achieves Global GMP Milestone with PMDA Japan Approval

Mumbai (Maharashtra) [India], April 20: Rusan Pharma, a leading pharmaceutical company pioneering pain management, movement disorder, and addiction solutions worldwide, has achieved a significant global regulatory milestone with the successful Good Manufacturing Practice (GMP) approvals from Japan's Pharmaceuticals and Medical Devices Agency (PMDA). This achievement reinforces the company's commitment to world-class quality, compliance, and global manufacturing excellence.

Agoda Launches brand new 'What a Save!' campaign in India

New Delhi [India], April 20: Digital travel platform Agoda is ready to save the day and travelers' wallets with its fresh "What a Save!" campaign. This lighthearted set of digital ads, including three unique videos, blends humor with creativity to highlight real savings of up to 50% off on domestic hotel bookings.

MGM Healthcare Sets Up World's Largest Intestinal Rehab & Transplant Program in Chennai in Three Years

Chennai (Tamil Nadu) [India], April 20: MGM Healthcare, a leading quaternary care hospital in Chennai, has built the world's largest intestinal rehabilitation and transplant program from scratch in a record three years. Since its inception, the hospital has performed over 40 intestinal transplants, including 21 in 2025 alone, the highest annual volume reported anywhere in the world. With over 40 intestinal transplants completed - 21 in 2025 alone - the program has achieved the highest annual volume globally. Three pillars underpin the program: home-based TPN, near-zero infection control protocols powered by Dorbimex, and the 'Back to Base' critical care transport model.