The film, starring Khan, the late Om Puri, Zeeshan Ayub, Zhu Zhu, and child artist Matin Rey Tangu, cost the producers close to Rs 100 crore, including the cost of prints and advertising. This does not include Khan’s fees since he takes part of the profits and a share in the sale of satellite rights of the film the world over.
“The film has performed below expectations. We were expecting it to touch Rs 25 crore, even after considering the fact that it released on the last Friday of Ramazan. The film should pick up on Saturday and Sunday, and of course can expect a huge collection on Monday and Tuesday, but the start has been less than optimistic,” says a trade pundit.
Tubelight released in 4,400 screens across the country — among the highest for a film. Despite the below expectations first-day haul, the film is still the second-highest opener of the year. The Hindi dub version of Baahubali 2: The Conclusion raked in Rs 41 crore on the first day, the highest this year so far. The film has opened better than Shah Rukh Khan’s Raees, which made Rs 20.42 crore on its first day, January 25.
Khan’s 2016 Eid release Sultan raked in Rs 36.5 crore on the first day (July 6, Wednesday) and went on to collect Rs 300 crore in its lifetime at the domestic box office. The year before that, Eros released Bajrangi Bhaijaan around Eid, which made Rs 27.25 crore on the first day, which went on to make Rs 320 crore.
Eid releases with Salman Khan in the lead since 2012
|Film||Opening Collection (Rs crore)||Lifetime Collection (Rs crore)|
|Ek Tha Tiger (2012)||32.92||198|
|Bajrangi Bhaijaan (2015)||27.25||320.34|
Source: Producer figures and industry estimates