Roadside emergency assistance provider Cross Roads India Assistance is looking to expand its presence in India to 30 cities by the end of 2014 and double its fleet of service vehicles to around 300. The company, which today tied up with Automobile Association of Upper India (AAUI), said it would invest around Rs 30 crore for its expansion. "Currently we are present in 23 cities.
We will be expanding in seven more cities to take it to a total of 30 by 2014 end," Cross Roads India Assistance Chief Operating Officer Lalit Kumar Parmar told PTI. The new cities where the firm will expand include Patna, Chandigarh, Jalandhar, Ludhiana, Amritsar, Ahmedabad and Rajkot. He said the company at present has a fleet of 150 different types of assistance vehicles and it would be doubled when the expansion takes up. "We have earmarked an overall investment of Rs 30 crore for the expansion programme. We are also looking at partnership with third parties for providing assistance in smaller towns where we do not have a presence," he added. Cross Roads India Assistance, under its strategic tie up with the AAUI, would provide assistance to the members of the latter. "With this tie up we will continue to explore new areas of opportunities within the broad frame work of this association," said Cross Roads India Assistance CEO Harish Lakera. The company has a total membership of three lakh people in Delhi & NCR and after its alliance with AAUI, it would add another one lakh. The roadside emergency assistance provider has a total membership of 4.5 lakh across India.