Pharma major Venus Remedies today announced launch of its stress reliever Over The-Counter (OTC) product 'Ezenus' in domestic market, aiming to capture 5% of $100 million market in the stress segment within the next three years. "With launch of Ezenus, a stress relieving candy, Venus is entering into the OTC segment for the first time. We are hopeful that this research product will acquire 5% of the 100 million $direct market of stress segment in India, other than lifestyle disorders, within 3 years of its launch," company's Chairman and Managing Director Pawan Chaudhary said in a release issued here. Panchkula (Haryana) based company claimed that Ezenus is a patent protected herbal, anti-stress formulation based on German Technology and it is a strong detoxifier candy free from side effects, with strong antioxidant, hepato-protective, and immune boosting activity which reduce stress without altering the physiological functions of the body. "Ezenus reduced more than 60% stress within 30 days without change in life style and significantly improves the quality of life in terms of physical, social, emotional and functional well- being.
This product is suitable for all ages," said the company's Joint MD Manu Chaudhary. Venus Remedies plans to use its existing network of 50,000 pharmacists to distribute the product on pan-India basis. This product would also be available for online purchase on its website, the company release said.