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10 unseen clean India ads of Modi's Swachh Bharat

From amusing to informative to outright bizarre, some Swachh Bharat ads that you might have never seen

BS Web Team  |  New Delhi 

Prime Minister Narendra Modi kicks off the Swachh Bharat campaign in New Delhi's Balmiki Basti on Thursday
Prime Minister Narendra Modi kicks off the Swachh Bharat campaign in New Delhi's Balmiki Basti on Thursday

You have heard Prime Minister speak about clean India. But you might not have seen many of the advertisements made by the government to promote the programme. From amusing to informative to outright bizarre, here are some of the ads you might have never seen: Are you a dog? This one takes the cake – quite literally. It uses a powerful animal-human analogy to influence the human mind. Swachh Bharat ad1 Anushka’s tip: Do it behind closed doors Using to close the doors while taking a dump was surely an attractive way to tell people to cover up while engaging in the act. Swachh Bharat ad2 Live like a slum dweller, poop like a pauper The personification of poop was aimed at giving slum dwellers a dose of their own medicine. This one sends a very powerful message. Swachh Bharat ad3 Keep calm and clean your desk And you thought the Modi government was only shaming slum dwellers. Here is a dig at millennials and the corporate class, intended to sway their behaviour towards cleanliness of their office spaces. Swachh Bharat ad4 Don’t be a dirty rat in your office Not just the corporate class, the Modi government also targeted those working in government offices. This one was meant to humiliate that dirty guy in the office. Swachh Bharat ad5 Jump on the wagon, do not spit on it The government went from some cheekiness to outright spookiness.

This one was aimed at railway travellers who like to dirty their wagons. Swachh Bharat ad6 Life is a circus, not a dumpster Ever read the tales of Noddy as a kid? This one is sure to take you to wonderland. Only if India’s circuses looked like this! Swachh Bharat ad7 Dirty more, score less, Mitron! The Modi government also thought it would act like a good teacher for a bad kid. This one tells people in urban areas to clean up or be prepared to lose marks. And that too 30 per cent of it. Sorry Madam! Swachh Bharat ad8 Be professor Modi’s pet After playing good teacher for a bad kid, the government now played good teacher for a good kid – promising to give you 40 per cent more marks for cleaning up. Thank you Madam! Swachh Bharat ad9 Your dog can’t clean its mess, so you must Well, we started with a dog and we will end with one. This time, the Modi government is asking people to not only clean their dog’s excrement, but also urge others to do so. Bow bow to making everyone else like your dog, too. Swachh Bharat ad10

First Published: Sun, October 01 2017. 11:21 IST