PepperFry's Ashish Shah wants life that is larger than what one can imagine

Shah tells Arundhuti Dasgupta he always wanted life king-size and knew he had to earn his way there, from the very beginning

Finally time, distance and the famed Mumbai traffic that governs the ebb and flow of life in the city did us in. Instead of lunch that usually encourages a more rambling conversation we settled for breakfast, always a business-like affair in the metropolis that is rushing to get things going before the day, and everyone else, gets the better of them. And true to the spirit of the city that he now calls home, Ashish Shah, who grew up in Delhi, is ready and buzzing at 8.30 a.m. and does not waste a moment getting into the flow of things.

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