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Number of digital gift card transactions in retail grow three-fold

Issuance of physical and digital gift cards up 150% to over 50 million

Vinay Umarji  |  Ahmedabad 

Physical and digital gift cards are emerging as a major source of footfalls and sales for retailers across categories. The number of digital or e-gift card transactions has risen three-fold in the last three years, while physical gift card transactions have grown by 41 per cent between 2014-15 and 2016-17. According to a study by Qwikcilver, an end-to-end service provider in the pre-paid gift card space, issuances of both physical and digital gift cards have risen by 150 per cent in 2016-17 to over 50 million, up from over 20 million in 2015-16. "The act of 'gifting' is ...

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First Published: Tue, May 02 2017. 16:52 IST
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