Press Trust of India / Mumbai Aug 31, 2009, 19:58 IST
Insurance firm Max New York Life has appointed cine star Amitabh Bachchan as brand ambassador for its product, Max Vijay, which is targeted at providing financial inclusion to the underprivileged.
"In a number of his earlier movies, Amitabh Bachchan became synonymous with the name Vijay, a people's hero who fought for the cause of the common man by standing up for their rights," Max New York Life Insurance CEO and Managing Director Rajesh Sud said in a press release today.
Max Vijay takes into account the unpredictability and uncertainty in income flows and the difficulties faced by the low income class in saving small amounts.
It offers the benefit of stable investment returns along with insurance and savings, at low entry-level premiums of Rs 1,000, Rs 1,500 and Rs 2,500.
That is great again! When you talk of an initiative that is do with the inclusion of the underprivileged, Amithabh Bachchan doing the honors there - appears very characteristic.
As an admirer of his, I believe he should, in the rest of his life do more of such appearances - which go an extra mile!
shyam.goenka
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