Explore Business Standard
E-commerce firm Flipkart on Wednesday said it has reported one of its strongest growth phases in recent years, marked by a sharp rise in customer base, higher order volumes, and deeper participation from Tier-2 and Tier-3 towns. The company said it served over 200 million customers across its ecosystem during the festive season, reflecting its expanding relevance in urban and non-metro India. Overall orders on the platform grew 21 per cent during the festive period, and around 40 per cent year-on-year post-festive period, signalling broad-based consumer confidence and category momentum, the company said in a statement. The festive cycle attracted 101 million customers, with two-thirds of them from non-metro areas - a trend Flipkart said reflects the accelerating shift of smaller towns toward online consumption and category diversification. "The belief that India's consumption story is driven only by metros is outdated. We see multiple Indians shopping on Flipkart: value-conscious .
Flipkart, India's homegrown e-commerce marketplace, on Thursday announced its first-ever G.O.A.T (Greatest of All Time) sale, slated for July 20-25, with early access starting on July 19, offering attractive deals on a wide array of products such as large home appliances. "With the tagline 'G.O.A.T Bano. Bakra Nahi', the sale will have some of the most reputed brands spanning various large appliances categories such as TVs, washing machines, refrigerators, and others laden with many attractive offers and one-day delivery on all purchases in metros," Flipkart said in a statement. To make the shopping experience more convenient and affordable, Flipkart will provide exciting deals and ease on the exchange of any old large home appliance with enhanced savings on the new product, along with simplified payment options like offers on bank and credit/debit cards, no-cost EMI for up to 18 months, and SuperCoins offers for 'Flipkart Plus' members. Besides large appliances, the sale will have