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CES 2020: Daimler steals the show with Avatar-inspired concept car

Oscar-winning director James Cameron joined Kallenius on stage at MGM Park Theater to debut the vehicle during the Consumer Electronics Show, now called CES, in Las Vegas

Diamler
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Mercedes-Benz AG Vision AVTR concept car during a press event at CES 2020 in Las Vegas on Monday. photo: bloomberg

Christoph Rauwald
Daimler AG Chief Executive Officer Ola Kallenius paused an ambitious cost-cutting campaign long enough on Monday to unveil a futuristic concept vehicle inspired by one of the most expensive Hollywood blockbusters ever made. The Mercedes-Benz AVTR, named after the environmentally-conscious sci-fi film Avatar, is designed to showcase a melding of human and machine interaction for a mode of transport “in the very distant future,” according to the German carmaker.

Oscar-winning director James Cameron joined Kallenius on stage at MGM Park Theater to debut the vehicle during the Consumer Electronics Show, now called CES, in Las Vegas.

The electric-powered car features a fully