Honda's been in India for close to two decades. It needs a turnaround plan

The closure of one of its two plants and the discontinuation of two models highlight the Japanese auto-maker's weaknesses in India

Honda is Honda.” Over the years, those three words have come to mean something of a catch-phrase with a strong inference to top scores for reliability and strong engineering capability as far as automobiles go. Except that in India, those words haven’t helped the company garner volumes nor market share in the close to two decades that the Japanese auto-maker has been here.
 

In fact, over time, the company has actually started to decelerate. Recently, it announced that it would be stopping production of the new Civic that it launched a year and a half ago, as well as the