TVS Motor Company has announced its foray into the factory customisation and personalisation segment through the launch of TVS ‘Built To Order’ (BTO) platform.
The new business vertical, the TVS BTO platform will empower the customers to customise and personalise their vehicles when making a purchase, which will be built directly at the factory as per their requirement. TVS ‘Built To Order’ platform will debut with TVS Motor Company’s flagship motorcycle, TVS Apache RR 310.
Making its foray with the super-premium TVS Apache RR 310 BTO, vehicles will be customised and built directly at the factory. Customers can select pre-set kits, graphic

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