How to wear a strong cologne

Wearing a cologne that lasts all day may not be as easy as you think, writes Troy Patterson

What does a Ducati Monster have to do with smelling like a man? Nothing. But also everything. Hear me out on this one. One recent evening in Manhattan, at an event space on the sleepy western reaches of midtown, Ralph Lauren threw a party to launch its latest men’s fragrance, Polo Red Extreme. The scent, which comes to market in March, is a “flanker”, as they say in the $40-billion global fragrance business, which means it’s a spinoff built to bolster the brand’s ranks on the shelves. It will stand adjacent to the original 2013 Polo Red (citrusy, touted as