 "New wines in new bottles")
Sula, the market leader in India in wine, has just launched Kadu (pronounced “Kaadu” — Kannada for forest), a sub-Rs 700 per bottle wine in four variants.
What makes this new wine interesting is its positioning as “Wine for a Cause” — personified by the tiger on the label, the name itself, the tie-up with Bittu Sahgal’s Santuary Nature Foundation, and a commitment to donate Rs 5 per bottle sold to that Foundation.
The wine is being produced by Sula at their unit in North Karnataka, and will initially be available only in that state. There are four varietals: a
