After World Cup Ride, Sony Pitches For A Makeover

Riding high on the success of the cricket World Cup 2003, Sony Entertainment Network (SET India) has decided to rework its entire programming strategy.

SET Max, which earned around Rs 250 crore from the mega cricket event and logged a revenue growth of 25 per cent during the year, would now be re-repositioned as a premium Hindi entertainment channel.

Rohit Gupta, executive vice-president, SET India, said: