Airtel wraps up hike in entry-level plans in all 22 circles: Morgan Stanley

Discontinuation of the Rs 99 minimum recharge plan expected to raise mobile biz revenue by 1.5%

Bharti Airtel has scrapped the minimum recharge plan of Rs 99 in all 22 circles, and replaced it with an entry-level plan of Rs 155, a report by Morgan Stanley said on Monday. The company has been the first mover in taking entry-level tariffs higher, while competition has not yet reacted, it noted.

The Rs 99 segment accounted for 7-8 per cent of Airtel's overall mobile revenue. The Rs 99 plan offered 200-megabyte data and calls at the rate of Rs 2.5 paise per second. This has now been replaced nationwide with an unlimited calling plan, a move that has