Airtel hikes tariffs by 20%, says decision is for 'financial health'

Bharti Airtel on Monday increased its tariffs for telecom subscribers for a range of services effective November 26, saying the decision was for a "financially healthy business model".

The company hiked prepaid tariff by 20-25 per cent and data top-up plans by 20-21 per cent.

“"Bharti Airtel has always maintained that the mobile Average Revenue Per User (ARPU) needs to be at Rs 200 and ultimately at Rs 300, so as to provide a reasonable return on capital that allows for a financially healthy business model," said the company in a statement, referring to the telecom industry’s measure of revenue generated from