Amazon deal to help Shoppers Stop reduce debt

Shoppers Stop runs 80 stores and plans to add 20 in the next four years

The investment by Amazon’s arm and a tie-up with its seller services firm would help Shoppers Stop to cut debt, fund expansion and boost sales.

On Saturday, Shoppers Stop had said it would raise Rs 180 crore by selling a 5 per cent stake to Amazon.com NV Investment Holdings.

Shopper Stop’s tie-up with Amazon Seller Services to list its entire portfolio of 400 brands via a flagship store on Amazon.in would help it “to leverage its catalogue on Amazon.in, attract large flow of customers to its site Shoppersstop.com, and leverage the marketing strengths of both the brands”, said Govind Shrikhande, managing director