Amazon fashion business doubles in a year

Amazon claims that its online fashion sales have grown between 80 and 100 per cent over the past one year, as one in three visitors on its platform is now looking to buy apparel and accessories.

According to the US-based retailer, Amazon has grown into the single-largest fashion retailer in the country, a claim which is contested by rival Flipkart that says it along with subsidiaries Myntra and Jabong controls 70 per cent of India’s online fashion market.

With over 15,000 brands available on its platform, Amazon says its stellar growth was possible because of a 50 per cent increase in selection