Amazon launches EMI option without credit, debit card through 'Pay'

Amazon Pay is now offering card-less EMIs for select customers. Called Amazon Pay EMI, the feature is said to provide an instant loan to customers

Soon after it extended EMI option on debit cards, Amazon through it payments service Amazon Pay has launched card-less EMIs for select customers.

The facility, called Amazon Pay EMI, provides instant financing options for up to Rs 60,000 at low-interest rates to customers who may not yet have access to a credit card.

The move has been made to attract more customers, especially ahead of the festive season when the traffic at e-commerce website is usually high.

The company has partnered with digital lending startup Capital Float to design and enable Amazon Pay EMI.

Currently, this is an invite-only program