This July, e-commerce giant Amazon will provide its Prime members in 18 countries in a 48-hour long sale, in which it is planning to launch around 1,000 new products. Now in its third year in India, Prime Day would start at midnight on July 15. Last time, the sale ran for 36 hours.
Amazon said it would include more than a million deals this year. The company has seen a major uptick in Prime membership, with the numbers almost doubling in the past two years, coming mostly from tier-III Indian towns.
The firm globally has more than 100 million Prime members. While

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