Amazon to host month-long Great Indian Festival starting October 17

This will be Amazon India's biggest event ever as it will last at least a month and allow hundreds of thousands of small and medium businesses to offer unique selection to customers

E-commerce giant Amazon India on Tuesday revealed the timeline of its flagship sale event of the year  ‘Great Indian Festival’ (GIF) which will commence from October 17. This is going to the biggest event for Amazon India till date as it will go on for at least a month. The event would allow hundreds of thousands of small and medium businesses (SMBs) to offer unique selection to customers. Amazon said the event would help the enterprises rebuild and accelerate their business in these tough times.  

“This year’s Great Indian Festival is an opportunity for our sellers and partners to reach