Amul's utterly butterly supply melts; eateries switch to alternatives

Consumers across the country have reported a shortage of Amul butter in the market

Amul butter takes taste of India to the world
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The financial year 2021-22 had seen GCMMF’s flagship brand Amul Butter clock a 17 per cent growth

Akshara SrivastavaVinay UmarjiSharleen D’Souza New Delhi/ Ahmedabad/ Mumbai
It is the season of cooking and baking, but with Amul Butter in short supply, consumers aren’t like the cat that got the cream. A shortage only means market shelves without butter on them.
 
“There is a supply-side deficit. We are now able to procure only two packs of butter a day, as opposed to three packs (each containing 30 packets of butter) in a day,” says a salesman at Modern Bazaar, a departmental store in New Delhi’s Greater Kailash.
 
He added that the problem persists for all Amul Butter packs — 100 grams (gm), 200 gm, and 500 gm.

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First Published: Nov 29 2022 | 9:33 PM IST

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