The German luxury car manufacturer Audi on Thursday expanded its product portfolio in India with the rollout of three new models — A5 Sportback, A5 Cabriolet and S5 Sportback, priced at Rs 54.02 lakh, Rs 67.15 lakh and Rs 70.60 lakh (ex-showroom) respectively.
"The introduction of the Audi A5 range has further strengthened our product portfolio. We will continue to offer the best of luxury mobility solutions in India by introducing new models in exciting body types and by entering into new segments," Ansari said at the launch.
The new Audi A5 range will be primarily targeting the young-minded population that is instantly recognisable, he added.
Audi has been witnessing a steep plunge in sales here during the past two years and was pushed to a distant No 3 last year from No 1.
The luxury car maker was enjoying top position in terms of sales in the country between 2012 and 2014. But in 2015, its German rival Mercedes yanked away the top slot and continues to remain so. In the meanwhile, another German player, BMW, clawed back to occupy the second slot, pushing Audi to a distant third position.
In 2014, Audi had sold 10,851 units against Merc's 10,201 units and was the market leader.
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