B2B e-commerce startup Udaan to tap $100-bn opportunity in small-town India

Udaan is expanding into building a digital trade ecosystem and aims to have 10% of the total transactions worth $1 trillion on its platform in the next few years

Five year ago, former top Flipkart executives and friends Amod Malviya, Sujeet Kumar, and Vaibhav Gupta started business-to-business e-commerce start-up Udaan. Malviya, Kumar, and Gupta, who are all engineers from the country’s top Indian Institute of Technology (IITs), hail from small towns in states of Uttar Pradesh and Bihar, where, growing up, they didn’t have access to supermarkets, and had to travel to the nearest big city for large purchases. In just 5 years, under their leadership, Udaan has built the capacity for taking the small retailers in Bharat (tier-2 and tier-3 cities and rural India) into the digital ecosystem