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Beauty brand MyGlamm unveils Good Glamm Group, raises Rs 255 cr in Series C

With a Rs 750-crore war chest, the Good Glamm Group will also make strategic investments in innovative beauty and personal care brands

Darpan Sanghvi (L), Priyanka Gill (C) &  Naiyya Saggi (R)
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Darpan Sanghvi (L), Priyanka Gill (C) & Naiyya Saggi (R)

Peerzada Abrar Bengaluru
MyGlamm, India’s fastest growing direct-to-consumer beauty brand, has announced the formation of the Good Glamm Group. This move consolidates its position as a ‘Digital House of Brands’ powered by a content-to-commerce strategy.

The firm has also topped up its Series C fundraise with a Rs 255 crore infusion led by an equity investment from the Trifecta Leaders Fund and structured financing from Trifecta Capital and Stride Ventures. With this additional funding, the Good Glamm Group has earmarked a Rs 750-crore war chest to make strategic investments in innovative beauty and personal care brands.

“The purpose of the Good Glamm Group is to

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First Published: Sep 28 2021 | 12:39 AM IST

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