 "Arvind Singhal. Image via LinkedIn")
Singhal will chart out the growth plans and lead the market on all fronts of brand development, customer acquisition and growing sales and profits, the company said in its statement.
Singhal has an experience of more than 16 years and has worked in diverse industries including paints (Asian Paints), FMCG (Marico Industries), telecom (Nokia & Reliance) and food retail (McDonald's India).
"Arvind brings in an expertise which is quite diverse and he has taken up various portfolios ranging from marketing to overall P&L. As we desire to grow at an accelerated pace, especially for next couple of years, his thought process will surely give strategic direction to individual functions," said Gaurav Singh Kushwaha, chief executive officer and founder, BlueStone.
"I am excited about the huge opportunity Bluestone has in the jewellery market in India that is worth over $50 billion and poised to grow at a CAGR of more than 14%," Singhal said.
Started in 2011, BlueStone.com has attracted investments from the likes of Ratan Tata, Kalaari Capital and Accel Partners.
