BookMyShow invests in Pune-based payments technology company AtomX

The online ticketing portal intends to gain access to best-in-class cashless technologies to enhance on-ground user experience at live events through the investment

Online ticketing portal BookMyShow has made a strategic investment in AtomX, a Pune-based payments technology company. With this investment, BookMyShow will be able to provide customers an enhanced cashless experience for on-ground events. The company also hopes to further strengthen its position in the market for out-of-home entertainment across ticketing, producing and managing on-ground operations for live entertainment experience through this investment.

Commenting on the investment, Abhilash Gowdara, Founder & CEO, AtomX, said, “We are looking to unify both online and offline payments, enabling live entertainment events to accept contactless bank issued cards beyond our close loop tags which offer