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Brand engagement soared at IPL 2017

Vivo, Vodafone, Make My Trip tops media engagement; Twitter hosted about 65% of brand-customer talks

Brand Engagement

Urvi Malvania  |  Mumbai 

IPL, cricket

There have been quite a few raised eyebrows over Chinese handset maker Vivo’s exorbitant bid for the rights to the Indian Premier League title sponsorship for the next five years. But, there may be some understanding of the unfathomable if one looks at a report just released by Xor Labs on and social media metrics during the tournament. The IPL 2017 offered brands an incomparable platform to engage directly with customers and social media has been an able marketing partner, allowing brands to actively interact with customers and measure the effectiveness of their initiatives.



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First Published: Thu, July 13 2017. 00:04 IST