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Brands turn to social media influencers for fresh looks, wider audience

Social media networks aced the persuasion game, as influencer marketing proved to be the fastest route to customer acquisition in 2019

T E Narasimhan  |  Chennai 

What did PepsiCo India do to spread the word about its new look Lays? Or luxury watchmaker Tissot, to gain familiarity in the country, or Chinese handset brand, Vivo, to add a youthful gloss to its image.

In all of these cases and many more, through 2019, brands turned to select social media networks and a band of influencers to amplify their marketing efforts. A report released earlier this week by an Indian influencer-marketing firm Buzzoka said, “From celebrities to the rising class of micro–influencers (experts in a specific topic with smaller, but more highly engaged ...

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First Published: Mon, February 10 2020. 22:10 IST
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