Britannia Good Day campaign: A smile challenge

The brand felt that they had a beautiful story to tell which could not be narrated effectively through a 30-second television spot

A day in the life of a Royal Indian Guard, a digital film by Britannia Good Day is inspiring people to smile more. The campaign features a Royal Indian Guard, Parwinder, who stands guard at the Amar Jawan Jyoti at India Gate with a straight face all day. He guards the memorial, betraying no trace of emotion, from dawn to dusk and watches people go about their lives as business as usual, as his vocation doesn’t grant him the luxury to smile. However, at the end of the day, we see him going back home and discarding his uniform. Standing