Car makers drive in top-of-the-line models in defiance of slowdown

Buyers have been lapping up new model launches, show booking and sales trends

Carmakers in India are driving in top of-the-line models from their stable, even as the market struggles to free itself from the vice-like grip of a slowdown.

They are also drawing comfort from the sequential recovery seen in sales, with a legion of automobile enthusiasts looking to upgrade.

On Thursday, luxury carmaker Mercedes-Benz India launched its maiden electric car, the EQC. Priced at Rs 99.3 lakh, it’s the first electric vehicle (EV) to be rolled out by a luxury car brand in India. It’s the first off the family of EVs Mercedes plans to bring to the Indian market under the EQ