Carriage, content, commerce in quiver, Mukesh Ambani ready for triple play

Even with Jio doubling its revenue market share, returns won't keep up with Jio's investments. Something else has to click

Mukesh Ambani is ready with his triple play of carriage, content and commerce.

The richest Indian has already signed up 215 million customers in 22 months for his 4G mobile network. By upending the telecom industry’s profitability with free voice calls and cheap data, he’s forced many of his smaller rivals, including his younger brother Anil Ambani, into backing off. That puts another 80 million or so subscribers up for grabs.

But it’s Ambani’s entry into fiber-optic broadband, announced at flagship Reliance Industries Ltd’s annual shareholder meeting on Thursday, that will complete his carriage plans. Anticipating a ruthless assault by