Campa Cola challenge: Coke blinks first, cuts 200 ml bottle prices by Rs 5

This move comes at a time when demand for cold beverages increases as temperatures start to soar

Sharleen D'Souza | Mumbai
Last Updated at March 15, 2023 23:38 IST

Coca-Cola has reduced the prices of some of its lowest stock-keeping units in key states after Reliance Consumer Products reintroduced the 50-year-old iconic beverage brand Campa Cola into the cola market. The price cut comes at a time when demand for cold beverages increases as temperatures start to soar.

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