 "Covid-19 wave pushes packaged, hygiene goods consumption back in focus")
The daily rise in coronavirus (Covid-19) cases in India is steadily pushing up consumption of packaged foods, immunity and hygiene products, conversations with multiple fast-moving consumer goods (FMCG) companies, grocery retailers and wholesalers reveal.
The trend is expected to stay, going into May, as the daily caseload remains high.
India breached the 2.5-lakh mark in terms of daily cases on Sunday. The second wave, said FMCG executives, had revived interest in categories such as immunity and hygiene. This was after a brief lull between October and March as coronavirus cases began coming down during the period.
Consider
The trend is expected to stay, going into May, as the daily caseload remains high.
India breached the 2.5-lakh mark in terms of daily cases on Sunday. The second wave, said FMCG executives, had revived interest in categories such as immunity and hygiene. This was after a brief lull between October and March as coronavirus cases began coming down during the period.
Consider
