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Daimler India rides on BS-VI line up for higher market share in 2020

Daimler India is taking on rivals Tata Motors and Ashok Leyland with its BS-VI line of vehicles

bharat benz, daimler india, DICV, TRUCKS
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(From left to right) Thomas Fricke, MD, Daimler Buses India, Satyakam Arya, MD & CEO, DICV, Rajaram K, vice-president (domestic sales) DICV, and Pradeep Thimmaiyan, head of product engineering, DICV, in Navi Mumbai on Monday

Shally Seth Mohile Mumbai
Daimler India Commercial Vehicles (DICV), which sells trucks and buses under the Bharat Benz brand, expects the current year to be a decisive one for the company. DICV is taking on rivals Tata Motors and Ashok Leyland with its BS-VI line of vehicles. 
 
It is also seeking to aggressively expand its service touch points from the current 237 to 300 by year end and beyond 350 by end of 2021, according to Satyakam Arya, managing director (MD) and chief executive officer (CEO), DICV.
 
“After a strong growth in 2018, the market took a U-turn in 2019. We restructured the entire