FMCG demand goes up in February, as stores stock up for summer

Central India saw 36.2 per cent YoY growth and the eastern region 21 per cent compared to February 2022

Demand for fast-moving consumer goods (FMCGs) went up last month across India, as kirana stores stocked up their shelves in anticipation of a sizzling summer, according to data by retail intelligence firm Bizom.

There was a spike in beverages sales across the country despite inflation inching up in February after moderating downward previously, Bizom noted.

“The number of kiranas stocking FMCG products was at an eight-month high and stocking rose by over a fifth as they looked to capitalise on summer demand across product categories,” Akshay D’Souza, chief of growth and insight at Bizom, told Business Standard.

“Out-of-home consumption has contributed significantly to